Transform Your Workforce Strategy

Empowering reproductive health teams to hire smarter and operate efficiently.

Specialized Consultation Services

Optimized Solutions for Reproductive Health Organizations. Identify Challenges. Improve Performance. Drive Results.

Why Clients Choose Our Consultation Services

Tailored Strategies for Clinics, Hospitals, Start-ups, and Businesses.

Expert-Led Consulting

Our consultants are leaders in HR, sales, and business strategy.

Industry expertise

Insights from consultants who understand IVF and reproductive health.

Business growth support

Input on scaling your revenue while maintaining quality.

Workforce strategy

Identify bottlenecks and implement practical solutions.

Operational efficiency

Advice to streamline recruitment and HR processes.

Retention strategies

Help reduce turnover and keep high-performing staff.

Choose Your Expert

Fertility Business Operations Consultants

IVF Clinic Operations & Leadership

Bassam A. Kawwass, MHA, LFACHE, is an accomplished healthcare executive with over 35 years of leadership in IVF centers, physician groups, and hospital systems. He served as the Administrator of the Howard and Goergenna Jones Institute and CEO of Procreate Fertility Center of Virginia and Muasher Center for Fertility and IVF, driving organizational growth, operational excellence, and quality improvement. His expertise includes IVF clinic operations, strategic planning, and multi-site healthcare management across diverse clinical settings, helping organizations achieve stronger performance and patient outcomes.

IVF Practice Growth & Expansion

Mark Weinberg, MBA, is an accomplished healthcare executive with 35+ years of experience leading physician practices and healthcare organizations to drive growth, efficiency, and profitability. He served 14 years as Executive Director and Vice President at IntegraMed America, overseeing Reproductive Partners Medical Group operations with $20M+ in annual revenue. Mark’s expertise spans revenue cycle optimization, strategic planning, acquisitions, and multi-site healthcare operations. He has a proven record of enhancing performance, implementing strategies, and supporting sustainable organizational growth.

Fertility Partnership & Sales

Roseline Oyebanji is a commercial and business development strategist specializing in B2B, B2B2C, and strategic partnerships across fertility and women’s health. She drives clinic network growth, leads sales initiatives, and builds collaborations that enhance access, efficiency, and patient experience. Combining data-driven strategy with operational insight, Roseline expands reach, strengthens partnerships, and scales impact across clinics, payers, and digital health platforms. She has a proven record of building high-performing teams, driving growth, and creating sustainable partnerships that deliver measurable results.

Talent Solutions Consultants

Talent Strategy & HR Integration

Paula L. Higbee, MSHRM, SHRM-CP, PHRca, is an AI-driven people operations and HR leader with experience in healthcare, human services, and remote work. She builds resilient, high-performing teams through data-driven talent strategies, leadership development, and culture-forward engagement programs. Paula advises on workforce planning, HR technology, multi-state compliance, performance systems, and employee engagement. Her work aligns people operations with organizational goals to strengthen compliance, improve communication, and drive measurable gains in performance, efficiency, and retention.

IVF Lab Operations & Strategy

J. Kendall Smalls, M.Sc., is a fertility operations and embryology specialist with over two decades of clinical and leadership experience in reproductive medicine. He builds high-performing IVF teams through laboratory operations, regulatory compliance, quality systems, and workflow optimization. As founder of JKendall LLC and former COO of Global Fertility & Genetics, he has led lab buildouts, managed multidisciplinary teams, and guided clinics on scaling, compliance, and operational excellence. His work helps clinics strengthen performance, improve patient outcomes, and consistently achieve excellence in reproductive medicine.

Fertility HR Strategy & Leadership

Cecilia “Cici” Clark, MBA, is a former US Fertility recruiter and talent strategy expert supporting fertility practices and women-led healthcare organizations. She leads recruiting, retention, and leadership programs, builds compliant and scalable people systems, and provides executive coaching for founders and managers. Cici’s work strengthens workplace culture, enhances team performance, and effectively scales operations with practical, patient-centered execution across reproductive health and behavioral health organizations, helping teams thrive, retain top talent, and achieve sustainable growth.

IVF Laboratory Consultants

IVF Team Training & Education

Michael A. Lee, M.S., TS, ELD (ABB), is a distinguished laboratory operations and ART executive with over 35 years of leadership in IVF, Andrology, and Endocrine laboratories. He served as Founder and Scientific Director of SeaCoast ART Labs Consulting and as Senior Vice President of Laboratory Operations at Kindbody, driving laboratory design, regulatory compliance, personnel training, and operational excellence. His expertise spans ART lab management, equipment optimization, preimplantation genetic testing, multi-site oversight, and scientific workforce development across diverse clinical and research settings.

IVF Regulatory & Inspection

Matthew C. Hudnall, M.Sc., TS (ABB), CLC (AMT), is a recognized laboratory operations and compliance leader in clinical reproductive sciences and the current President of the College of Reproductive Biology, the largest U.S. society for IVF laboratory professionals. He consults on CLIA, CAP, FDA, and Health Canada regulations, cryogenic storage, protocol optimization, inspection preparedness, and quality management. He helps improve lab systems, maintain top operational standards, achieve FDA clearance for U.S. market entry, and optimize performance across diverse clinical and research settings.

IVF Laboratory & Compliance

Andrew M. Weston, Ph.D., HCLD, TS, CC, is an experienced IVF laboratory director and fertility consultant with over 30 years of expertise in clinical embryology, lab operations, and regulatory oversight. As founder of Weston Laboratory Services, he has directed IVF labs nationwide, serving as on-site and off-site director for leading clinics. He advises on lab buildouts, equipment selection, vitrification, embryo biopsy, SOPs, quality control, and staff training. His consulting improves lab performance, ensures CAP, CLIA, and FDA compliance, and supports enhanced IVF outcomes across the United States.

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